MemberSan Diego MLSBay Area MLSMetroList SacramentoChico AORCCIM Institute
Every property has two stories. We tell you both.
A boutique San Diego brokerage for buyers, sellers and investors who want the full story, not just the listing. We do the homework on what a property costs, what it is worth and what it could become, so the choice feels clear and the timing stays yours.
Who we serve
Three kinds of client, one standard of care.
Most people who call us are a family selling a home, an owner buying a building, or an investor weighing a portfolio. What they share is the wish to move forward with clarity, and someone in their corner who has done the work.
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Residential
Homeowners & buyers
Selling a home full of memories, or finding the next one — with steady guidance and straight answers.
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Commercial
Owners & operators
Retail, office, industrial and owner-user assets, represented with underwriting a lender will accept.
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Investment
Investors & portfolios
From a first duplex to a book of buildings — the hold, exchange and exit math done before you commit capital.
What we underwrite
Six asset classes, one discipline.
From a first duplex to a book of buildings — multifamily, retail, office, land, homes and portfolios, each underwritten before you commit capital.
Multifamily & value-add
Duplex to mid-rise, value-add and stabilized
DuplexApartmentValue-add
Retail centers
Neighborhood, anchored and single-tenant net lease
AnchoredStripNNN
Office & medical
Owner-user and multi-tenant across the metros
Owner-userMulti-tenantMedical
Land & development
Assemblage, entitlement and build-to-suit
AssemblageEntitlementBuild-to-suit
Residential & homes
Families, move-up buyers and coastal second homes
Single-familyMove-upCoastal
Portfolios & 1031
A book of buildings, sequenced and exchanged
Acquisition1031Disposition
For investors
The same property, read two ways.
A listing tells you the story. We tell you the math behind it — from entry basis to modeled exit.
Annual carry, year one$71,400Debt, tax, insurance, reserve
Modeled exit, year five$2,010,000Base case, 3.1% growth
Levered return, five year14.2% IRRBase case
Illustrative. Every model is built on your actual basis, rate, tax profile and hold horizon.
$2B+Career transaction volume
4California markets
$50M+Assets under management
CCIM · CIPSPrincipal designations
Coverage
Four California markets, held by people who live in them.
Membership in the local association and MLS in each market means direct access, direct comps and direct accountability. No referral chain, no out-of-area guesswork.
01
San Diego
Coastal North County to the urban core. Small-lot residential, ADU value creation and owner-user commercial along the 5 and 8.
MLS access · San Diego County
02
Bay Area
Peninsula, East Bay and South Bay. Where most of our exchange work originates and basis discipline matters most.
MLS access · Bay Area counties
03
Sacramento
The landing spot for coastal capital chasing yield. We underwrite the rent-growth assumption rather than inherit it.
MLS access · Sacramento region
04
Chico
North valley residential, student-adjacent rentals and development land. A market where local relationships still decide what gets seen first.
MLS access · Butte County
Our approach
The questions a listing photo will never answer.
Whether a client owns forty doors or one house they plan to keep for a decade, the questions rhyme. We answer them in writing, before anything is listed.
01
What will it actually cost me to hold?
Debt, reassessed taxes, real insurance and reserves — modeled year by year, never averaged.
02
What should I actually remodel?
Every scope ranked by return per dollar in that submarket — with a hard line where it stops.
03
What should I sell it for, and when?
Priced from the buyer's underwriting — then hold, refinance, exchange or sell, compared after tax.
04
What am I not being shown?
Four markets, four MLSs and the relationships that surface deals before they list.
Peter Farsai, CCIM
The principal
Meet Peter Farsai, CCIM, CIPS.
I'm a second-generation broker, Northern California raised, from Butte County. I started in commercial real estate in 2013 and have spent the years since underwriting, negotiating and closing across California, with more than $2 billion in career transaction volume behind me.
Today I lead Masiv Real Estate, with offices in San Diego, the Bay Area, Sacramento and Chico, and serve as managing broker for California Top Brokers, Inc.'s Bay Area and Southern California offices. I'm also a principal in Land Developers, Inc., a land assemblage and large-scale commercial development firm with more than $50 million in assets under management — patient work that taught me more about entitlement risk and the real cost of a slow escrow than any classroom could.
My brokerage practice lives on the investment side: multifamily, build-to-suit development, opportunity zones, net leases, DSTs, REIT positions and 1031 exchange portfolios that need to land on time and on basis. I also represent plenty of families buying a single home, and they get the same treatment. The property is the easy part. The math is not — and I'd rather show you the model than hand you an adjective.
Tell us what you own or what you are considering. You will get a written underwriting summary, no listing pitch attached, and an honest answer about whether we are the right firm for it.
Peter Farsai, CCIM