Peter Farsai, CCIM.

I'm a second generation broker, which is a polite way of saying I grew up hearing about cap rates at the dinner table and somehow still wanted in.

Northern California raised, Butte County specifically. I started in commercial real estate in 2013 and have spent the years since underwriting, negotiating, and closing across California, with more than $2 billion in career transaction volume behind me. Today I lead Masiv Real Estate, a boutique brokerage with offices in San Diego, the Bay Area, Sacramento, and Chico, and I serve as managing broker for California Top Brokers, Inc.'s Bay Area and Southern California offices.

I'm also a principal in Land Developers, Inc., a land assemblage and large scale commercial development firm with more than $50 million in assets under management. Assemblage work is patient work. It has taught me more about entitlement risk, seller psychology, and the real cost of a slow escrow than any classroom could.

My brokerage practice lives on the investment side: multifamily, build to suit land development, opportunity zones, net leases, DSTs, REIT positions, and 1031 exchange portfolios that need to land on time and on basis. I also represent plenty of families buying a single home, and they get the same treatment. The property is the easy part. The math is not, and I'd rather show you the model than hand you an adjective.

I hold the CCIM and CIPS designations, served as marketing chair for the CCIM NorCal chapter, and earned two bachelor's degrees from Chico State in Business Management & Entrepreneurship and Project Management, with continuing business coursework through Stanford.

These days my curiosity has taken me a bit further afield. I'm the founder of Apraiz, a European property valuation platform built around the appraisal standards used across the continent, and I teach negotiation across Europe, covering cross border investment, cross cultural communication, and venture strategy. Sitting across the table from a Nordic pension fund and a San Diego family trust in the same month teaches you something useful: everyone is negotiating for certainty. The accent just changes.

When I'm not working, I'm usually outside, in a lap pool, on a plane, or at home with my wife and our daughter, who has already logged more international flights than most adults and has strong opinions about none of it.

If you're weighing a purchase, a sale, or a portfolio decision and you want the numbers before the pitch, I'd like to hear from you.